It has been said that small businesses are the backbone of an economy and thus their growth is very important to the success of the economy. Facebook is one of the easiest ways to get your small business to grow to heights that you are looking for. This is because Facebook is a very powerful tool that you can include on your marketing mix.
The key to this success however is pegged on your ability to use it appropriately. Surely you can start your own campaign but the end results rely on how you are implementing it. Facebook’s population has already gone up to more than a billion users and it continues to grow over time which is a great sign for any business – this means that you have more than a billion potential clients to target.
Whether you own a large corporation or a small business, you can create your own company page on Facebook at tell your customers, your friends and other people that you can connect with them. This is a great chance for you to showcase your products or services on the said platform. You should however be aware that the sole purpose of being on Facebook is to connect and interact with your customers and not to mainly sell your brand.
In order to build your brand on Facebook, you need to establish your own fan base. When you have invited your past customers and friends to like your page, then that is the time that you can start communicating with them and find some creative ways where you can advertise you product or services without being too pitchy on marketing.
Facebook is also a place where you can extend your personal relations with your customers. By using the said platform, you will be able to attend to your customer’s needs such as product or service queries, customer services, comments and suggestions that would help make your service better.
In order to thrive on Facebook, you need to be dedicated to your fans. You need to keep the communication and interaction going. Make sure that you update your Facebook page for at least 3 times a day and you take time to answer all the comments of your fans. You can also think of some giveaways and contests to show your appreciation for your fans for being loyal and for patronizing your products or services.