Ever since its inception in 2003, LinkedIn has assumed enormous social media presence with 300 million active users. For most businesses, LinkedIn has become a dependable platform for reaching out to all their stakeholders, business partners and existing and prospective customers.
Apart from boosting your company’s image, LinkedIn could also expand your customer base if properly managed.
First and foremost, create an impressive profile that will lure customers to know more about you. Upon visiting your company’s LinkedIn page, visitors should almost immediately be drawn to your banner image.
Thus, make sure to design an alluring banner image that carries your company’s branding, including your company logo or name.
Although it is preferable for the bio to be succinct, you’ll need to provide total information about your company and the products and services you sell. Make a mention of all your achievements and projects you had successfully undertaken.
This can help further build your reputation and increase both followers and potential customers. It is also crucial to provide your complete contact details and links to your website and other online properties.
LinkedIn is a business-oriented site, and it is up to you to exploit it fully. One of the pivotal elements to attract your market is to create and nurture genuine relationships with your customers and other peers in your niche. LinkedIn is an ocean of business opportunities that lets you explore your market, a platform conveniently designed to bridge companies and people based on the industries they belong to.
Sending professionally crafted direct messages to your target audience can be hugely helpful though it should not be overdone. You must prevent your brand from being rejected as a spammer.
It is of paramount importance that you stay active on LinkedIn. Remember that a robust way of establishing and growing a network is by staying active online. You must create quality content on your website or blog and then share them on your LinkedIn page.
You should also post status updates, images, or links – anything that would grab viewers’ attention and motivate them to interact with you.
Posting engaging content at regular intervals on your business pages can build your reputation as an authority in your niche, which can eventually earn your followers’ esteem and loyalty. If your followers respond to your posts, make sure to acknowledge them immediately. This way, you would be able to identify with them faster and increase your page’s traffic.