How Can Snapchat Marketing Help Your Business?
With over 300 million daily active users, Snapchat presents unique marketing opportunities for businesses looking to engage audiences. But how exactly can Snapchat help your brand? Here are some of the key benefits:
Reach Younger Users
Over 90% of Snapchatters are under age 35. For Millennial and Gen Z targeting, Snapchat provides direct access to these valuable demographics in a casual environment.
Showcase Personality
Snapchat rewards authenticity over polish. Brands can showcase creativity, behind-the-scenes looks, humor and personality to forge connections beyond static posts.
Leverage Visual Branding
Brands with strong visual identities thrive with Snapchat’s focus on video Snaps, Stories, Lenses and Filters. Showcase products and services creatively.
Amplify Experiential Marketing
Snapchat Geofilters, Lenses and Stories amplify real-life brand activations and events by engaging attendees on-site to share and participate.
Launch Viral Campaigns
Young Snapchatters are primed for sharing buzzy content. This makes Snapchat ideal for brands wanting to launch viral product launches or challenges.
Advertise to Nearby Users
Proximity tools like Geofilters allow brands to serve ads and offers to users physically near your stores to drive foot traffic.
Promote Time-Sensitive Deals
Sponsored Lenses and Filters work well for promoting limited-time sales, specials and coupons given their ephemeral nature. Add urgency.
Humanize Your Brand
Give fans a glimpse behind the scenes of your brand through Stories showing employees, offices, processes and company culture.
Test New Products
Snapchat’s engaged younger audience provides a receptive test group for trying out new product concepts and getting real-time feedback before launch.
Boost Brand Recall
Playful branded Lenses and Filters boost brand memorability as users actively engage with these sponsored experiences and associate them with your brand.
Overall, brands matching Snapchat’s energetic, visual, and experimental vibe find immense marketing value in creatively applying its ad products versus just repurposing content. The right match means serious results.