How Can TikTok Marketing Help Your Business?
With over 1 billion monthly active users, TikTok presents unique marketing opportunities for businesses looking to engage audiences. But how exactly can TikTok help your brand? Here are some of the key benefits:
Reach Younger Users
Over 60% of TikTokers are under 30 years old. For Gen Z targeting, TikTok provides direct access to this valuable demographic in a creative, entertaining environment.
Launch Viral Campaigns
TikTok’s addictive short video format and culture of sharing/trends makes it the perfect platform for brands wanting to launch viral challenges or leverage viral content.
Showcase Creativity
TikTok puts a premium on creativity versus polished perfection. Brands can showcase humor, behind-the-scenes personalities and fun creative expressions authentically.
Leverage Trending Content
Jumping on trending hashtag challenges, sounds and effects provides built-in exposure for brands to capitalize on. TikTok makes it easy to participate in trends.
Drive Brand Exposure
TikTok’s For You page algorithm and its prolific user base consuming tons of content provides opportunity for brands to gain awareness.
Highlight Visuals Dynamically
Creative visual products and services like fashion, beauty, design, architecture and more come to life in TikTok’s engaging vertical video format.
Advertise to Nearby Users
Proximity tools allow brands to target ads to users near stores to drive foot traffic. TikTok’s audience is highly mobile.
Humanize Your Brand
Give fans a “behind the music” style glimpse of real employees, offices, processes and events to foster brand affinity based on transparency.
Crowdsource User Content
Brands leverage TikTok’s creative audience and effects to inspire UGC campaigns around branded hashtags driving valuable engagement.
In summary, brands matching TikTok’s energetic, experimental and visual vibe find immense marketing value in applying its formats versus repurposing material.
Commitment tailored to the platform is key to tangible results.