Internet – particularly social media sites like Twitter – is a veritable boon for small businesses as it paves the way for expanding their business in a cost-effective manner. Twitter further aids small businesses at promoting their brand, gaining exposure for their products and building customer loyalty.
However, the question uppermost in the minds of small business owners is – How to use Twitter rewardingly to acquire more new customers?
Small businesses must learn to use Twitter as a lead generation tool to rope in more prospects and convert them into customers. The simplest thing to do is to use Twitter Search for identifying new customers.
It is no exaggeration to say that Twitter Search is one of the widely known secrets of Twitter. Many small business owners don’t understand how powerful Twitter Search can be for discovering new customers. But some Twitter veterans will tell you how they relied on Twitter Search function to enlarge their customer base.
The abundant tweets that are sent every day/week are all available to be searched and sifted through using twitter.com/search-advanced.
To succeed in identifying new prospects, try searching for keywords pertaining to your product. Exercise your imagination and search for terms you think your customers would use when they’re talking about your products. Once you have successfully identified the prospects, send them a polite tweet letting them know that you can offer them quality products.
You must try connecting with your market influencers on Twitter. You must network with the thought leaders, influential customers, community figureheads and other prominent people on Twitter. By building a robust relationship with these people, your business can benefit greatly from word-of-mouth marketing.
To identify the influencers, start by searching for industry keywords and make a note of those that are getting re-tweeted the most. Keep track of what they tweet and engage with them on a regular basis.
Needless to say, hashtags serve as effective entrances for a meaningful and prolonged conversation. They show you what is popular on Twitter and in your industry. By using Twitter search or noting the hashtags that your influencers use, you can ascertain the popular hashtags and use them in your tweets to attract a larger audience.
One way of attracting new customers – if your small business can afford – is to pay simply to show your tweets to a larger, targeted audience. Twitter Ads offers many types of advertising to reach potential new customers.