There are some unique specifics many web owners aren’t aware of when it comes to social media and how it affects search engine rankings, and one of the major specifics is popularity. Now, for many web owners this may sound redundant; however, the fact of the matter is it’s true. Site popularity is extremely important when it comes to search engine rankings and if you do not have it, chances are you will not rank as high as you feel you ought to. This popularity can be created in several different ways, but the most effective way is using social media.
Social media has an extreme effect on search engine rankings. Although Google and Bing may deny this fact, the truth is that if you were to get backlinks that come from very popular social media sites, your rankings will go up considerably. Now, as stated before, this is not a new phenomenon and has been known for several years, but not with social media sites. When webmasters and SEO experts would work on their off page SEO, they know how important it is to get excellent quality backlinks. The way to do this effectively would be to get the links they need from very popular sites.
If you think about this for a minute you will find it makes perfect sense. If your off page SEO efforts amount to getting several hundred links from websites that never get visited, how effective is your off page SEO? If you instead focus on getting your links on popular social media sites, article directories, or places that get visited all the time, how effective will your efforts become? Now, what if you continued working hard at putting your site out there and a very popular social media site (or a popular member) decided to link to your content because they find it pretty interesting, you will discover that your ranking will simply explode!
You see, understanding how social media affects search rankings can actually change the game for many web owners. If you aren’t using the powers of social media to increase the ranking of your website, it’s time to talk to the professionals that can help you reach the next level of exposure and visibility.