Facebook marketing has become an important online tool in allowing businesses to think of creative ways to attract more customers. Facebook has certain positive features, and if utilized rightly, they can make your marketing campaigns a lot more meaningful and rewarding.
It is of little doubt that Facebook is the largest social network on the Internet, with over a whopping billion registered users. In recent months, Facebook has made numerous changes to its interface and some of these changes have affected the fan pages, where you can no longer have a Landing Tab.
You can instead create a Custom Tab Name and a Custom Tab photo. You can also incorporate the e-mail capture form into your tab along with a video, an image, and some text. You can use Facebook advertising for your discount offers and then divert the ad traffic to your Custom Tab. These are some positive ways to attract more potential customers using Facebook.
Facebook is an interactive platform and is not designed to be a one-way monologue system. Get ready to actively engage with your fans as often as you can. Promote the actions on your page using sponsored stories to influence the friends of your fans.
Facebook marketing can be an incredible asset for any business when it is used purposefully. The basic Facebook marketing techniques to attract more customers are:
- Conceive a practicable Facebook marketing campaign
- Segment your audience to obtain optimum results
- Allocate budget consistent with the nature of your products/services
- Continually monitor the progress of your campaign to make improvements
Facebook marketing strategy for attracting more customers is four-fold – Build, Connect, Engage, and Influence, often referred by Facebook as the BCEI marketing technique.
Begin with creating your very own Facebook Page. These pages serve as the digital hub for your businesses to connect with existing customers and also prospective buyers. Your Facebook page is also the central place where you manage your posts and advertising content.
Before you embark on a posting rampage, make sure that what you are posting appeals to your audience. Post quality content and promote your posts to obtain positive response from fans. Convey the latest news, exclusive content, and promotions to fans at least twice a week. However, do not annoy your fans by posting too often. “Less is more” is the principle you should bear in mind when posting on Facebook.
Evolve a posting strategy to engage with your fans on an ongoing basis and increase the visibility of your posts on the Internet. Monitor the data collection that Facebook provides and identify the kind of posts that get the widest reach, and also check those that get the most engagement.
Try to target your audience with a Facebook ad campaign. Many businesses are discovering the potential of Facebook as a cost-effective advertising medium. Create a Facebook event to generate publicity for your products. For instance, you can hold a new product launch party or throw a Facebook-only event for fans, providing them an opportunity to network.
Your Turn:
Have you used Facebook marketing to attract customers? If so what has been your expereience? If not, what has held you back?