Earlier copy writers working on marketing collaterals like direct mail, catalog’s etc where rooted in “ Push” era- we write the content and you buy it all attitude. When the Web2.0 concept came in people started to realize they don’t have to “take it all in”-they have a choice to compare shops, read reviews and see the ratings. Off late you can ask friends/ groups and followers on their thoughts and whether they will recommend etc and you get the answer immediately. This has evolved in “Share” era!
1) Be Personal
We should never write “At” your readers but write “To” them
2) Be like them
Reach out to people the real way instead of any fluff in between. Be Real- Be Personal.
Please Contact Us, If you are in need of any Social Media Services.