Social media allows you to build a personal page without having your own website. This is really convenient, if you want to build your personal brand. Help yourself by
- Connecting with people
Without forging connections and creating a network of people in social media, nothing works. If you claim to be an expert in a field, prove it to garner more followers and fans in social media. Understanding that social networking is to connect, share, exchange and learn will help you to boost your personal brand subtly, using your ‘credibility’ rather than pure ‘advertisement’ in social media.
- Being careful about what you say
Mean what you say in social media and be genuine, while sending messages. Keep interactions direct, informative and informal to gain the trust of your target customers. Cyberspace can be unnerving with people voicing their opinions and remarks in a wide variety of tones, among which some can be scathing. A simple instance of foul temper in remarks can cost you much online so, handle bullies composedly and exemplify or substantiate your claims and comments.
- Mirroring your real life values in statements
More than anything else, good values grab the attention of the audience and when your approach is without any affectation, they instantly connect with you. Be honest about your opinions and provide solutions and measures that work in the real life scenario, instead of just talking about things that may or may not work. Above all, it is necessary to know that dishonesty and self-prophecy are major turn offs for people in real life and social media.