How to Change Instagram Name: The Ultimate Step-by-Step Guide

Changing your Instagram name is simple. But do you know the difference between your username and display name? Are you worried about losing followers or breaking Instagram’s rules? This guide answers all your questions. Ready to make your profile stand out? Let’s get started.

What Is Your Instagram Name?

Instagram has two names:

Username: This is your unique handle (starts with @). People use it to find you.
Display Name: This is the name shown on your profile. It does not have to be unique.

You can change both. But each has its own rules.

Why Change Your Instagram Name?

Want a fresh start?
Rebranding your business?
Made a typo?
Changed your real name?

People change their Instagram names for many reasons. What’s yours?

Things to Know Before You Change Your Name

Usernames must be unique. If someone else uses it, you can’t pick it.
Usernames can only have letters, numbers, periods, and underscores.
Display names can be anything (up to 30 characters).
You can only change your username twice every 14 days.
Changing your username changes your profile link. Old links may not work.
Followers will see your new name. But you won’t lose them.

Step-by-Step: How to Change Your Instagram Username

On the Instagram App

Open Instagram and log in.
Tap your profile picture at the bottom right.
Tap “Edit Profile.”
Tap the “Username” field.
Delete your old username. Type your new one.
Tap “Done” or the checkmark.

If your new username is taken, Instagram will tell you. Try a different one.

On the Instagram Website

Go to instagram.com and log in.
Click your profile picture (top right).
Click “Profile.”
Click “Edit Profile.”
Enter your new username.
Click “Submit.”

Easy, right?

Step-by-Step: How to Change Your Instagram Display Name

Go to your profile.
Tap or click “Edit Profile.”
Find the “Name” field.
Enter your new display name.
Tap “Done” or “Submit.”

You can use emojis, special characters, or your real name. Make it fun!

What Happens After You Change Your Name?

Your followers see your new name.
Your old username becomes available for others.
Your profile link changes (if you changed your username).
Instagram may review your change for spam or policy issues.

Common Problems and How to Fix Them

Username Not Available:
Try adding numbers, underscores, or a period.

Can’t Change Name:
You may have changed it too many times. Wait 14 days.

Account Locked:
If Instagram thinks your new name is spam, you may need to verify your account.

Case Study: How a Small Business Rebranded on Instagram

Sarah ran a bakery called “SweetTreatsNY.” She wanted to reach more people, so she changed her username to “SweetTreatsUSA” and updated her display name to “Sweet Treats Bakery.” Her followers stayed. Her new name helped her reach a bigger audience.

What did Sarah do right?

Checked the new username was available.
Told her followers about the change.
Updated her website and business cards.

Pro Tips for Changing Your Instagram Name

Tell your followers first. Post a story or feed update.
Update all your links. Change your Instagram link on your website, email, and business cards.
Pick a name that’s easy to remember.
Avoid special characters in usernames. They make it hard to find you.
Check for typos. You don’t want to get stuck with a mistake.

Frequently Asked Questions

Can I get my old username back?
Maybe, if no one else takes it.

Will I lose my followers?
No. Your followers stay the same.

Can I change my name as many times as I want?
You can change your display name often, but usernames only twice every 14 days.

Does changing my name affect my posts?
No. Your posts and messages stay the same.

Why Your Instagram Name Matters

Your name is your brand. It’s how people find you. A good name is easy to remember and matches your style or business. Changing your name can help you grow, reach new people, or just feel more like yourself.

Ready to Change Your Instagram Name?

Changing your Instagram name is quick and easy. Just follow the steps above. Want more help with Instagram or social media branding? Contact us for expert advice and services!