The Online Reputation Management (ORM) service providers deftly handle all reputation issues and continually monitor the internet for all mentions of your company.
It is not possible to delete any bad review online. The only thing you can do is to contact the customer that posted the negative comments, remedy the situation and request him/her to remove the bad review. In most cases, the customer obliges.
If the complaint is authentic and the customer is justly indignant, you need not hesitate to apologize publicly. In fact, this would send a robust signal that you care about your customers.
But if the review is deliberately malicious and posted by some mischief-monger, you should not hesitate to initiate legal action.
There are a host of reputation repair firms that charge nominal fees to provide online reputation management services. It may be wise to hire their services if you do not have the time or resources to manage your online reputation.
Of course, it is a fact that managing the online reputation can be tedious and time-consuming, and it also calls for some special skills. Thus, hiring an ORM agency can be a good option.
As you may know, search engine optimization (SEO) is a procedure aimed at improving your rankings in search engine results. Many online businesses skilfully use SEO tactics, for getting their pages (about their products and services) to rank advantageously in search results.
When embarking on an online reputation project, you should also be looking to enhance the ranking capability of your positive content. It is worthwhile to create additional new, positive content that might rank higher than any stray negative comment.
If there is good content about your company make sure your name is closely associated with that content – otherwise any dominant negative content specifically targeting your name will show up in search results.
For the sake of search engine algorithms, you must have your name in the text on the pages of useful content. Of course, this is feasible only if you’re able to influence or edit the page(s) in question.
Make sure that all positive pages incorporate your company name in the title tag. The page’s HTML title element is indeed the most significant issue for concentrating in on your name and creating the page rank well once that name is sought-after.Remember that the page’s title should contain your name — spelled exactly like you spell it.
Also, ensure the positive pages contain your name in the URL. Ideally, the page’s URL should include your name, just as the title should. Additionally, you must:
• Register & build a domain containing your name
• Set up online social media profiles in your name
• Post images that appropriately represent your name
• Build links and reference citations
• Create an illuminating video in your name