Though seemingly difficult, if you put in the right efforts you can create content that’s a viral social share success. According to a survey, more than 90% of publishers received less than 5,000 social shares per article.
While sites like Upworthy makes it look apparently easy, not every one of their articles is a viral social share success. In fact, 55% of Upworthy articles garnered less than 10,000 views, and only a paltry 5 articles received over 1,000,000 views!
It needs to be conceded that even the experts can occasionally get things wrong. Upworthy cited an example to say their title was too cute for its intended audience.
It is universally accepted that making content go viral requires researching what works and tweaking your content until it spreads to its maximum potential audience. Experts emphasize that testing is at the core of content marketing and social media success.
There are some secrets employed by the kings of viral social shares to make their content click-worthy.
As a content marketer, you must bear in mind that your content must be will-appreciated by your target audience. Although it would be helpful if you can leverage related topics to grow your readership, you still find it difficult to reach a wider audience.
Your primary task would be to choose content that attracts attention. It should be your steadfast goal to give your content a thrust towards viral stardom.
The aim of your articles should be to provide the exact information that your prospects and customers seek.
Try to focus on a specific topic and provide a substantial number of points. Created lists before Social sharing because it simplifies information. Lists provide great evergreen content. Offer exhaustive information on a specific topic. Expatiate on the rationale and theory that lead to a definite conclusion.
You must leverage the power of videos to convey information. You may post them on different social media platforms. Make sure to include YouTube, the second largest search engine, Facebook and, of course, your blogs. Experts expect video use to increase substantially in the year 2015.
Provide appropriate context to attract maximum social shares. Regardless whether you create original content or curate other people’s content, it’s critical that you provide the context for the information to attract your audience’s attention and encourage them to share it.
Draw inspiration from the famed writers and their stories. You need a super inspiring meaningful message. You may borrow ideas from the great writers. This does not however mean you steal other people’s ideas and commit plagiarism.