How to Create Videos That Engage Facebook Fans

How to Create Videos That Engage Facebook Fans

Several reports suggest that Facebook audience has a fondness for videos. It is interesting to note that the number of videos showing up in Facebook News Feeds has shot up by a whopping 360% this year as compared to last year.

Facebook – the most popular of social media sites allows page administrators to create videos more prominent by selecting a featured video.

It may be noted that the featured video is located on the left side of your main page. Besides, Facebook now enables administrators to organize videos in a more alluring way. In fact, you can organize videos into playlists, which lend your video page a YouTube feel.

Do not forget that Facebook videos can offer a tremendous boost to your brand. It is time you added video to your marketing toolbox to promote your brand and enhance sales.

It is common knowledge that videos are attention grabbing and create a positive impact. It’s believed that some of the recent changes are contributing to the upsurge in views.

You obviously wish your Facebook fans to engage with your posts by liking, commenting and sharing. Videos vastly encourage engagement, and this has been proved time and again.

Videos can be a boon inasmuch as they can provide followers with more information about your product, services, and your management philosophy.

Interestingly, you can produce videos that fulfill a variety of marketing needs. You can demonstrate how to use your products and the salient features of your services. If you are running a non-profit, you can showcase success stories and create fundraising videos. The video content ideas are endless, and you will only have to exercise your imagination to make the video interesting and informative.

As with all innovative marketing techniques, there may be a learning curve. If you haven’t shot a video before or posted one on Facebook, you may have first to gain some expertise or seek professional help.
You have to be terribly guarded as a poorly created video can ruin your business reputation and make you a laughing stock.

Please remember that your audience legitimately expects quality videos that are informative and entertaining. If your video falls short in quality, the rest will assure your viewers may not opt to see your videos.

Your aim should be to create stellar videos within your time and budget constraints. Animation videos are the order of the day.

Try creating an animation using many online tools. You can also use ready-made templates and easy-to-use editors to make a short animation video. You can also thin of creating a stop motion video with Vine.

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