It would be an excellent idea if you’ve chosen to work on your company’s online reputation, clean up the messes, boost sales and acquire new customers. When you manage your online reputation, you must measure the results to know the extent of your success.
Search for your company’s name on search engines. Typically, Google returns several pages of results in response to a standard query. But, the results on the very first two pages matter most. Remember that no visitor has the patience to travel beyond the first two pages.
Research studies reveal that the results that appear on Page 1 of a Google search results get a whopping 33.5 percent of the traffic whereas results on Page 3 get a meagre 10.4 percent of the traffic. Clearly, appearing on the front page is an indicator of an impeccable online reputation.
If a search on Google for your company’s name brings forth nothing negative but only positive news on the front page, then rest assured you are enjoying a flawless online reputation.
Positive information on leading review sites is the key to your business growth – especially if they’re packed with comments about the salient features of the products you sell and/or the service you offer. Each positive review demonstrates how much your customers love you. Making sure that all of your reviews are positive is a pivotal part of building up a robust online reputation.
As a business owner, you work indefatigably to make your business successful. You focus on maximising the efficiency of your operations and painstakingly build your reputation.
However, if the consumer’s perception of your brand is poor, all of your hard work won’t help you get customers and boost sales. Sadly, many of today’s business owners don’t pay adequate attention to their brand reputation, especially in the digital world.
Remember that almost 90% of the prospective buyers rely on review sites and trust the recommendations from others. Again 75% of the consumers don’t believe that advertising by companies contains the truth. Therefore, if your online image is associated with negative reviews, you may be losing some customers without knowing it.
The Internet has indeed magnified the importance of brand reputation. The fact is that all business houses are vulnerable to attacks on their brand reputation. Complaints, negative reviews or unflattering stories can irreparably damage your online reputation.
You must exercise constant vigil to protect and preserve your online reputation. Other than “searching” your company name on Google regularly, you should check out review sites at least twice a month. You should deal with negative publicity before it gets out of hand.