If you have been really thinking of ways to maximize your online marketing efforts, Facebook Places gives your business brand a lot of marketing power, and then some. Facebook Places provides a location-based feature that lets the other users know where their friends are at any given time and in turn, shares their location for all those to see in the real world. Since their launch in August of 2010, this feature has become very popular in the business world for those looking for new ways for marketing their brands. In this post you will discover how to market your brand by utilizing the services provided by Facebook Places.
Facebook Places is quite unique because when a user checks in to a specific location, this information is then broadcasted to that user’s friends or fan base. This is done by using the news feed features which works extremely well for keeping people updated with information about friends and fans. This is extremely effective because it actually takes that information and sends it virally. This alone can explode your marketing efforts, because the best part about it is others who are willing to share that information with their friends. So, as a business owner you are probably wondering how you can take advantage of this great business marketing tool, and the good news is there are several different ways.
- Discounts:
Providing discounts for fans each and every time they check in will create a lot of popularity for your business. This will also encourage your fans to spread the good news thus creating more exposure and visibility.
- Event Leveraging:
Use events to promote your brand by making them available to all of your checkins within specific areas. If you are promoting more than one location, make these available so it creates a buzz for your brand.
- Rewards:
Rewarding checkins is very important to keep people stimulated about your business brand. They will continually look for your brand, and if your products or services provide excellent quality and many benefits, your rewards program can be decreased.
- Professional Service:
You can hire a professional service to handle all of these areas for you, which will allow you to focus on other areas of your business while they are marketing your brand on Facebook Places.
There are many different ways you can use Facebook Places to market your business brand, and the information provided above are only a few. The important point to remember is that Facebook Places is a free service, and using a free service to market your brand could potentially change the way you do business.