There are several noteworthy and famous events in the world that provide a world stage for business houses to enlarge their visibility and acquire new customers.
To take full advantage, you must work on your next industry event at the earliest and imaginatively evolve your social media strategy.
Plan your social media marketing strategy to give your attendees and audience the best experience possible. You must use all the tricks in your bag to rock your next event.
A lot of people who will attend the event will undoubtedly be tweeting about your event. In fact, they may be even sharing with their followers that they’ll be attending your event, discussing your event, or tweeting about the content during the event.
Regardless what they’re commenting, it’s important for you to engage with these people and respond to their questions and offer clarifications.
Creating a hashtag is indeed the easiest way to keep track of the conversations people are having about your event. This will be beneficial during the days and months leading up to the event, but also during and after the event.
While analyzing the event after it is over, you can track what people thought about individual sessions and the event as a whole. Establishing a hashtag can prompt people to talk about your event as well as collect feedback information that can be very much useful in planning future events.
When creating a hashtag, choose something short and easy to remember. Be sure to promote it during the pre-event process, so people know what to use while they’re tweeting.
Even while you’re planning your event, use your social presence to announce news and updates regarding what attendees can expect.
Remember prospective participants are looking for reasons why they should come to your event, and exciting announcements from you have the potential to influence people who are in two minds.
Leverage all of your social media sites and tailor your messaging to suit each site. Not all of your attendees might be active in every social media marketing channel. Some people may follow you on Twitter. Others may prefer LinkedIn or Facebook.
Thus, promoting your event across all social media channels is necessary. In fact, this should be an integral part of your event’s social media marketing strategy.
Different social media channels demand different types of messaging and using more than one social network will increase the reach of your messaging. So spend time to adapt your event’s social updates to cater to each network.
Make sure your event’s promotional content is unique and outstanding. What will make your event truly more exciting from all the rest is your event’s promotional content.
You may conduct contests to get people excited about your event, and reward winners with prizes like free tickets. Create and share graphics or videos to provide attendees a sneak peeks into what will happen at your event.