When it comes to LinkedIn, it is not just a place that is meant for career networking or personal promotion. Even though it looks more like Facebook, it has a particular targeted audience. This makes it a perfect forum through which companies can promote their products. The good thing is that most of the solutions that are necessary for increasing your business’ presence on LinkedIn are not only free but can be used easily.
There are many businesses that haven’t signed up for the LinkedIn account. When doing this, you should include a logo, link to twitter feed, and an overview of the milestones of the company. One advantage of LinkedIn is that it allows the companies to display up to 3 services or products. This offers a visual representation top the visitors of what the company does. After setting up the company’s page, you have the option of getting recommendations. Therefore, it is important to get the most that you can find.
You can record a short video using a smart phone to give people glimpses of what your company offers. Through the LinkedIn feature of status update, it is possible for others to comment and like the status update on the company’s pages. A good example of how you can turn the status updates in LinkedIn into traffic as well as sales is how Hubspot did it. You should begin by creating a page for events, filling the necessary information and make invitations. Where anyone accepts the invitation, this will be indicated in their profile. Ensure that you communicate with others before you can send out the invitation to the event. Take your time to know those who will be at your event. Where you feel ambitious, you can invite the people to your network even before the event.
You can try to spice up your profile with an Autoplay video. This could be you giving description of your product or even a fan offering a testimonial. Since this technique is rarely used, people who will hear the voice will get surprised. Currently, you will need to have the video on YouTube for it to work. You can also sync the LinkedIn account with your twitter account. You will get more interactions from the Twitter updates and they sync with the LinkedIn update. Therefore, you end up looking as if you are having your interactions on twitter.
Ensure that you remain active in the LinkedIn Questions & Answers. This will help you to develop stronger connections and thus increase sales. In this forum, the users post questions that are answered by others in the network. You can use this feature to demonstrate your expertise in your field. However, it is essential that you tread carefully to avoid hyping the brand. Look for those that you can answer confidently and offer a response which is concise. You can inform the person that you do not mind receiving a phone call from him to help solve his problem or even offer a suggestion which is more detailed.