As web designers and developers, sometimes it can be difficult to sell something that is extremely important to the end user. That something is SEO, ranking better on the search engines, and having a web presence that is completely optimized. It’s almost like walking into a local store and finding no customers, and the owner doesn’t have one sign on the street that says they are open for business, what kind of products they have, or whether they are even a store or not, and the worst part is, when you try to tell them – they don’t want to hear it. So, if you are wondering how to sell SEO, you will have to take a little different approach.
People nowadays want to see results. I am afraid this is a results driven world we live in today and people really want to taste the cake before they buy it. Selling SEO today actually sells itself but you have to present it in a way that allows the consumer to see its effectiveness. To be honest, most website owners don’t know SEO from a back-link, so the question becomes how are you going to show them what SEO is, and how it will change the way they do business on the web.
You could begin by showing examples of charts and graphs, explaining a bunch of detailed information that confuses them, or take the simple approach and show them their web presence compared to an optimized web presence, and explain how small targeted changes to their website can change the way they do business. You see, business owners may not understand search engine optimization or Google, Bing or Yahoo algorithms, but what they will understand is in order to increase visibility and exposure, they will need to make specific changes to their website.
It will also be important not to use big words that mean a whole lot to you, but may mean very little to them. Website owners really want to see one thing and that is results. So if you really want to know how to sell SEO, show customers how it works by comparing their online presence to another similar online presence that is completely optimized, and watch how their interest completely changes.