LinkedIn is a unique business-oriented social media site, and you must learn to use LinkedIn to engage quickly with your existing and potential customers, employees, and other stakeholders. Use LinkedIn imaginatively to showcase your company and exploit new opportunities. Create an attention-grabbing LinkedIn profile that inspires people to click.
When people search the internet for your business name, your LinkedIn profile will most probably be high in search results, so you need to make a fabulous first impression.
Remember that your LinkedIn profile provides people with a concise yet comprehensive summary of your business, your achievements and all other relevant information.
Please know that your LinkedIn profile also links people to other social media properties and websites where you can showcase your expertise. To give you a fair idea, your LinkedIn profile must consist of:
• Catchy headline
• Arresting photograph
• Status updates
• Vanity URL
• Succinct summary
• Testimonials
• Additional relevant information
• Contact particulars
Your profile headline must obviously be the single most important part of your profile. Your headline must be compelling enough to make people want to click on your profile to know about you in greater detail.
It’s crucial to use a professional photograph in your LinkedIn profile.
First impressions are the key and people will judge you within a few seconds when they view your LinkedIn profile.
Present a truly professional image and not avatars, caricatures, or other silly images that aren’t consistent with the image that you’re projecting for your business branding.
You must attempt to convey you are the thought-leader in your area of business. Use your targeted keywords in your profile description, so you’ll be found when customers search for your brand/products. If you plan using the Request Recommendations option, send personal invitations to one person at a time.
You can ask for a brief recommendation of your products for inclusion in your LinkedIn profile.
Please know that LinkedIn is all about building strong personal connections and using automated tools is to be scrupulously avoided.
If you want a robust testimonial from someone, take the time to write a personal invitation, and you will receive a much worthier recommendation than you would sending a mass invitation.
In the Contact information section, you can add links to your website and blog, which will generate lots of web traffic and boost your search rankings.
LinkedIn also lets you add social media feeds to your LinkedIn profile. Take advantage as this lets your profile visitors see what you’re up to on the social media sites.