Not all businesses cater to a global audience and small and local business ventures basically focus on the local community’s support for their survival. Location based services offered by social media platforms like Gowalla bridges the gap between local businesses and customers, develops great customer relationship and creates awareness about them to local communities.
Using Gowalla effectively
- If you own a small and local business, you should claim your business by adding it in Gowalla ‘spot’ along with the necessary info like address, working hours and contact info. This serves as digital word of mouth marketing for businesses in the local area.
- You can begin promoting your business with the option provided for it on Gowalla. You can enter your Gowalla Spot link and even share it with Twitter
- Now, you can leave check-in message or a kind of a greeting message for the visitors to your spot and convey your gratitude for their support.
- Posting special offers like exclusive deals for frequent visitors, a special deal on special days and donating deals for charity will help you to increase your popularity among the users and to provide your small and local business ventures an extra edge in the competition.
- Sending notes to your loyal customers will also make them feel special and recommend you to their network of friends. Since, one way communication is not effective, interact with them by receiving their insights and feedback. This allows you to evaluate the impact your small and local business has made on the local community through Gowalla.
If you have suggestions/questions and advice to help other readers, please add them to the comments section.