One of the amusing aspects of social media marketing is that you may never meet most of your clients in real life. Many online businesses rely heavily on their online image to attract new clients who may very well be located in any corner of the world.
A dynamic and vibrant social media presence can help enhance your online image, particularly in the eyes of your prospective clients.
However, it is important to keep in mind the distinction between personal information and professional information when it implies to using social media marketing for acquiring new clients.
To succeed in your social media efforts to obtain new customers, you have to be a social media enthusiast. You are presumably already using your personal Facebook profile to market your products online.
However to maintain a separation between your personal and professional information, you can set up a
public Facebook Page for your marketing purposes.
However the effectiveness of a public Facebook Page will largely depend on your ability to be a well-known thought leader in your profession and you have enough followers (and content) for your Page to take off.
You must be well-versed in the pros and cons of maintaining a public profile Facebook pages when using Facebook to attract new clients.
As a business orientated platform, LinkedIn is probably a unique social networking platform where your image will not be affected even if you remain impersonal. If you wish to establish yourself as a thought leader on specific topics and use your expertise to attract new clients, then you should familiarize yourself with LinkedIn blogging platform.
The distinct advantage is your content on LinkedIn will have a longer lifespan than on Facebook and Twitter – which are both saturated with promotional content.
Twitter is a micro-blogging platform that is very popular with users looking to capture new customers. On Twitter, try to get more personal with your followers (and indeed your potential new customers). Twitter in fact provides the space where you can effectively share your thoughts, passions and emotions going beyond your business interests.
But sadly, tweets have a very short lifespan due to Twitter’s real-time news feed. To generate new leads, using Twitter you will have to invest consistent time and energy and maintain an active profile.
Google first introduced Google + (Plus) back in the year 2011; marketers have endlessly debated its usefulness as a social networking tool comparing it with the likes of Facebook. Regardless of what you think of the platform itself, the content shared on Google Plus shows up in Google search results. This means you should have an active Google Plus account for SEO purposes if not foe anything else.