Is there really any value in using Twitter if you are a local brick and mortar business? Many people believe that Twitter is just a stream of people telling no one in particular what they are eating and what they are doing. However there are also 1,000’s of relationships being created and products being bought and sold on Twitter.
When used effectively Twitter is a very effective marketing tool. It is the starting place where you find people who are interested in your product or service. That is where the relationship starts.
Twitter provides a platform where you can create huge promotional value. It provides the power to engage your followers quickly…
Here are 5 strategies that you can use in your local business to find customers and clients locally
- Create coupons -tweet your coupon to your followers, “come in tonite and receive….” Or “Today’s bargain just for Twitter is…”. I like to use the phrase “Twitter knows first” when I am creating something new or different.
- Weekly events – these can be “tweeted” more than once during the week
- Be visual – you can take pictures of your business, use twitpic
- You can easily ask your customers and clients questions, this will provide you great insights about your business and what you can do next.
- Give a little free advice – you want to be seen as an expert in your field. This is easily done on twitter by providing answers to the most commonly asked questions in your business. You want to set yourself up as the go to person in your area.
One time during an attack on Twitter my account was not active for a couple of days. I saw a dramatic difference in the number of people who were reading my articles. That proved to me that Twitter really is an effective tool in finding customers and clients on-line.
Please check our Social Media Pricing, Reputation Management Pricing andSocial Media A La Carte Pricing to choose the right social media strategy for your profile or business.