It is said that all great things come in small packages and what else could be smaller than a powerful marketing tool with a 140 word character limit. Twitter has become a very handy tool in a short span of time. It can be imagined as a cross between a chat room and SMS functionality wherein you send a short message but to those who are interested in following it. Some may wonder what are the uses of having a tool that is only restricted to 140 characters? Well, the answer is not as simple as black and white. Let us explore some basic advantages of using twitter as a marketing and PR tool.
Firstly, it is a very useful device to have a company’s employees connect directly with their senior executives. At a senior level it becomes very difficult for entrepreneurs to connect with their employees directly and frequently, especially when the organization has been expanding for quite some time. Moreover, there is never enough time or words to provide a regular update simply when most of the time is spent on travelling to earn more business. In such a scenario, twitter becomes very handy for them to post a single liner to their subordinates keeping them abreast of the near future.
As far as marketing is concerned, it becomes very effective for launching new deals or promotion offers as the discounts reach the potential clients directly when you want them to be aware of it. Sending an email campaign may take a lot of time, needs users to login to their mailboxes and moreover the conversion ratio is low since you are sending it to many without knowing their preferences. Twitter helps you filter it down to those interested in the kind of products you offer so a better conversion ratio is achieved.