Viral marketing is all about creating a ‘buzz’ and then ‘spreading’ the message across through different channels. With viral marketing you can be listed instantly in your field of expertise, drive more traffic, generate more leads and significantly impact your ROI within a shorter period of time. So, how does it work?
- Interesting theme/concept
Your efforts to captivate and garner target followers might not take off, if you are devoid of an interesting viral concept. Create something that provokes people to ‘discuss’ and ‘share’ online. Ensure that your concept spells quality throughout to gather more online audience. Prior to devising such a concept you should keep your goal in mind which could vary among brand awareness, leads generation or better ROI.
- Placing and distribution
Having finished the planning of a viral marketing concept, it is now essential to drive traffic and this depends on how you place your content and distribute it. This can be done through e-mail distribution to a list and banner advertising campaigns in various portals. Apart from this, content distribution through social networking sites like Facebook, LinkedIn and Twitter and social bookmarking sites and viral video marketing through Youtube will make your concept the topic in ‘forums’.
- Lead the ‘leads’
What if your potential leads reach your website and find nothing to lead them on? Your viral marketing campaign will become a dull and futile effort. So, lead them to make use of constructive actions or quantifiable actions that could help you achieve your end result. Use actions like register now, forward to a friend, bookmark this, share and add as favorite, so that your viral marketing campaign works effectively and enhances your business potential.
If you have suggestions/questions and advice to help other readers, please add them to the comments section.