The simplest method for increasing engagement on social media quickly is to identify your audience, understand their preferences and make your posts appeal to your connections.
You obviously must post items that your connections will find informative and valuable. Besides, you must ask your connections for their opinions and initiate conversations. Also, make sure you ask your connections to share their tips as well.
Another imaginative way is to ask your connections what they need/what questions they have about a topic pertaining to your area of expertise. Encourage your connections to provide solutions as well, especially on networks like Facebook, LinkedIn, and Google+ where streams of conversations are relatively easy to follow.
This will not only ensure more interactions, but you will also foster feelings of goodwill as you are facilitating a community conversation instead of simply blowing your own trumpet.
It is important to share posts from friends/connections and tag them in your comments leading up to the link. Building a personal brand on social media is engaging with connections all the time.
Take pains to establish yourself an expert in your sphere of industry, share resources and stories from others that help solidify your core brand message while continuing to add value to connections reading the shared posts.
Depending on your company’s niche, there are multiple ways to feature your customers and fans. You can encourage users to submit their photos and videos.
Try to create a Facebook Event so followers can RSVP and add it to their calendars. This is a feature that is often overlooked by businesses. You can organize seminars, webinars, open houses, charity events, conferences, etc.
Use Facebook to highlight employees and reach out to fans. Your company is only as good as your hardworking employees—so don’t be afraid to highlight them.
Try to create a Facebook Event so followers can RSVP and add it to their calendars. This is a feature that is often overlooked by businesses. You can organize seminars, webinars, open houses, charity events, conferences, etc. Social media gives companies the ability to recognize their customers and fans easily.
Get creative by using video to connect on Twitter. Making short video messages personable is easy. Say thanks to someone who shared your content or became a new follower.
Use Google+ Circles, Communities and Hangouts to create valuable conversations. Make it a point to participate in LinkedIn Groups. Use Pinterest to invite others to pin on your boards.