A lot of people do not seem to be bothered about the importance of online reputation management[ORM]. The grim fact is that people are often talking about your business and making both positive as well as adverse comments online.
It is crucially important to know what your clients, prospective customers, competitors and other influencers are saying about your brands. It is your responsibility to highlight what positive things people are saying about your products and suppress the negative reviews.
Your failure to manage your online reputation can have far-reaching repercussions and can cause untold damage to your business.
It is common knowledge that the internet is fragile and adverse content can be posted anonymously by any individual and this will be read by a large audience including your existing and prospective customers.
Please know that when it comes to building positive impression about your brand, it takes a lot of time and painstaking efforts. But even a casual adverse remark by a stray customer can irreparably damage your online reputation.
With the advent of the internet, people have started relying on it to ferret out all information using the search engines.
Far too often businesses that disregard the importance of what others are saying online are left with huge crisis management situations that could be easily avoided.
According research studies, three out of five people state that they have received advice via social media regarding what product or service to purchase.
Online reputation management allows you to learn what people are talking about in context to your business– giving you the opportunity to thank those who write positive comments and politely correct the wrong impressions of your critics.
Proper ORM strategies also help you identify those key online influencers who seem to sway the prospective buyers either towards or away from your business.
This makes continuous management of online reputation essential. More and more companies are going out of the way in protecting their company reputation from unethical bloggers and defamatory content deliberately posted by business competitors
Online Reputation management is important because it guarantees marketing stability, protects your business against unsubstantiated defamation and more importantly, allows your business to put its best foot forward.
Your Turn:
What is your online reputation management strategy ? We’d love to hear your thoughts.