Internet reputation management has to be safeguarded meticulously and any neglect of online reputation can have disastrous consequences. If your business is growing leaps and bounds, there will obviously be certain jealous elements waiting to destroy your internet reputation.
The onus is on you to zealously protect and preserve your internet reputation and for this you either learn the internet reputation techniques yourself and apply them or hire a professional agency that has the expertise to do the job.
If you are not proactively managing the tide of negative online opinions, it may be too late to save your personal image or your business brand.
Ideally, well before a negative review about you or your products/services can appear on the internet, you and your business should make the effort to dilute its impact and ensure the positive aspects of your business is emphatically highlighted.
To achieve this, constantly monitor consumers’ online reviews about your business and discussion threads. Consumer Reports continues to be a key source of influence not only in print but also the internet media. In fact, PissedConsumer.com and RipoffReport.com have become important assault arenas for detractors.
Please know new blogs keep surfacing all the time. Study the feedbacks you come across and proactively address any consumer concerns.
It is indeed unfortunate that many businesses ignore or neglect to take this one simple step – and blissfully unaware of the far-reaching repercussions adverse comments on internet can produce.
Providing an extremely visible place on your own site where existing and prospective customers can leave private feedback might deter some of the detractors from posting unsavory remarks on a consumer site or on their own blog.
Do not succumb to the temptation to censor/ remove the adverse comments that appear on your website or Facebook account. It pays to be objective and not remove negative content. If you are caught removing negative content, clients will cease to trust your medium and will quietly leave.
As a matter of priority, you must promptly address every online complaint. Unanswered complaints can irreparably damage your internet reputation and leave the perception in public mind your company is insensitive to customer complaints. Remember that quite often, the most critical customers may also the best customers a company can have.
Your Turn:
What is your internet reputation management strategy? We’d love to hear your thoughts.