Is Podcasting Social Media?

Podcasting is simply distributing audio content using RSS. The process is surprisingly simple, and by making audio content available using RSS, podcasters give listeners more control over what they listen to and when. Also, many podcasts are available for syndication, which increases a broadcasters exposure.

Generally podcasting is helpful for:
1. Music – (demo’s)
2. Training (instructional materials)
3. Self Guided Walking Tours
4. Talk Shows (discussions, commentaries)

5. Marketing Products and Services

Podcasting is simply an RSS feed that contains an MP3 or audio file in the enclosure tag. Using Podcasting for marketing your business services opens the door for a wide range of marketing that can be directed at your target market.

Podcasting is also an affordable means of advertising your businesses message to literally thousands of potential customers and is easily linked into your social networking platform.