The name that sweeping the internet today is President Barack Obama who created a sensation in viral marketing Campaign. Most of the politicians and their marketing teams are generally seen way behind in online marketing but President Barack Obama’s marketing campaign was exceptional by effectively using the social media to win the election and they were far ahead in the campaign and getting the right message using content marketing. President Obama unlike others turned out to be a wizard in content marketing and some of the clever moves and lessons from Obama’s viral marketing campaign, which should be adopted by other politicians.
During a fundraising campaign, President Obama sang a few lines from Al Green’s classical hit, which was well liked and went viral in YouTube. It was a brilliantly planned strategy of content marketing. The lesson to be learned from this is that you should not be afraid to seize expected or unexpected opportunities, which comes your way, which will appeal to your base and possibly go viral.
During the campaign when president Obama wanted to convey a message to the young voters, he went to Jimmy Fallon show, which the youngsters watch and gave a 30 second speech, which went viral in YouTube. The lesson to be learned from this is that you should deliver the content in such away it specifically gets to your target audience.
President Obama used celebrities like George Clooney to host a dinner contest fundraising in which major chunk of the collection of the funds came from small donors who entered a raffle to attend dinner with the celebrity. The lesson to be learned from this is to give your audience a chance to fulfill their fantasy and link that fantasy to your campaign by spreading the message through social media channels.
Commencement speech is the main factor in all presidential campaigns in the US. President Obama delivered a speech to an audience of female graduates and a sea of journalists in the empowerment of women, which was shared by the audience in social media, and micro blogging sites, which went viral. The lessons from Obama’s viral marketing campaign clearly tell us to make use of public opportunities to connect with the audience and get them to spread the message through social media sites.