Twitter gets a bad rap by a lot of older people. Really, it does. They believe it’s all about celebrities and utter-nonsense-gabbing all day long about absolutely nothing. Fiddle sticks, these older folks may think. But, the truth of the matter is that if you’re a local business owner and you’re not using Twitter in your marketing efforts, you competition can blow you away. Why? Because local marketing and Twitter are like bread and butter or peas and carrots, they simply go together hand and hand.
Of course, the majority of local small business owners aren’t yet aware of the power of Twitter. In fact, even the big corporations and advertising agencies have only caught on to the power of Twitter marketing within the last 12 months or so. Things move fast in today’s day and age. And, as a small business owner you’ve got to move fast too.
It’s not hard, folks. It’s really very intuitive and it’s dirt cheap. There’s a very low barrier of entry into the world of Twitter which should make you nervous and at the same time excited because if you’re using this stuff and the guy down the block isn’t you’re going to be one happy camper. I don’t think it’s an over statement to say that you could put them out of business within 12 months. I’m dead serious, it’s that powerful.
People have limited attention spans, probably always have, but even more so today. You need to constantly keep in touch with them, remind that about you, and stay in their face. But you should do it in a way that’s fun and light-hearted. That’s “ninja marketing”, and that’s the wave of the future. Imagine running simple promos for your small business on Twitter. It’s entirely possible. You could call it the Twitter Special or the Twitter Deal of the Day. That would be perfect if you owned a restaurant, people would eat that up…pardon the pun.
If you’re an auto mechanic you could “tweet” (Twitter update lingo) about your monthly special on oil changes. Whatever. Just get them in the door and keep getting them in the door, your business can easily double with this stuff, again, I’m deadly serious. And, again it’s so cheap. Twitter is all about getting in touch with a lot of people about a lot of things lightening fast without a lot of set up and hassle. It’s really that simple. It’s a game changer and it really levels the playing field for the small local business owner.
Each and every time somebody gets a tweet from you and sees your page it’s like free advertising. Out of sight out of mind the saying goes. With the proliferation of mobile devices you can now get in front of your customers 24 hours a day 365 days of the year. You can’t do that with a lousy billboard, can you?
Social networking advertising is something special and it’s only a matter of time before small local businesses across the country catch on to it’s usefulness. Be one of the first on your block to give it a test drive and forget about Twitter as a useless yak site, this is powerful marketing at it’s best.
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