It is a fact that many business houses do not fully exploit the manifold opportunities that LinkedIn offers. Apart from having your own page on LinkedIn, there are several other ways to use LinkedIn to generate additional sales and build rapport with existing and prospective customers and industry peers.
Instead of promoting your company’s blog merely on Facebook and Twitter, you should include LinkedIn as well. Create a range of impactful content on your company page. Make others understand that you are aware of industry trends and write authoritatively about them. Once you do this, you can command the attention of the entire industry segment and potential customers.
Your aim should be to actively participate in LinkedIn groups if you really want to stand out. That does not mean you should be egoistic and blatantly sell your products. If you appear self-centered, people will sooner than later abandon you.
Please remember that LinkedIn groups contribute to discussions within the groups. Research to identify groups that are talking about things that pertain to your brand and business segment. Join these groups and post relevant content, share links to useful articles, and connect with all the people in the group. Try to create an impression with other influencers in the group.
To make your business stand out on LinkedIn, you should attempt to provide some unique and informative content that separates you from the rest of the pack.
If you want to make your presence felt by others on LinkedIn, you will need to post consistently. Conversations are regularly taking place on LinkedIn and you should become a part of these conversations. If your contributions are rich and thought-provoking, people will flock to you and the number of your followers will swell.
To stand out in LinkedIn you will have to be social minded and be a bit of an extrovert. If you find someone influential seek an introduction. Try to be gentle and persuasive to win over others.
Never hesitate or feel shy about asking for recommendations. Please remember that recommendations can be powerful tools to develop new clients and expand your customer-base. Make it a point to thank the people when they do write a recommendation.