With a whopping 550 million Tweets a day and more than 230 million active users, no business can afford to ignore Twitter.
Social media addicts turn to twitter to bring them closer to the things they care about and buyers read Twitter messages before making buying decisions.
On Twitter, people seek information about what’s happening around them including your business. Twitter is a powerful social media tool to connect your message to your customers in real time. Engaging with real-time Tweets can influence conversations in a way that can help build your business.
To succeed on Twitter, you must first learn to listen. Closely watch what your competitors are tweeting or search for industry keywords to listen and gather market intelligence. This can be vastly helpful as your business can obtain insights that you can use to form your Twitter marketing strategy.
If you age keen on growing business with the aid of Twitter, run exciting sales promotions, strengthen your brand image and constantly engage with your customers. Twitter Ads can support your efforts in brand building.
Twitter is a microblogging communication tool that allows you to send out messages (tweets) up to 140 characters to people who subscribe to you (followers).
Your tweets can also include a link to any web content (blog post, website page, PDF document, etc.) or a picture or video. If a picture is worth a thousand words, adding a picture to your tweet can vastly expand your message to beyond the 140-character limit.
Please know that people subscribe to your Twitter account, and you follow other people. This two-way communication enables you to read, reply to and easily share the tweets with your followers (retweet).
Twitter is the most powerful of all microblogging tools because of the succinct messages it distributes. Other microblogging tools include Tumblr, FriendFeed and Plurk.
Although Twitter shares some features with other popular social media sites (Facebook, Pinterest, LinkedIn, Google+ and YouTube), Twitter is unique with its own distinct features.
A tweet may be defined as a short Facebook status update or a short LinkedIn update or a short Google+ update. Twitter allows you to share photographs and provide commentary in your tweet.
Twitter allows you to follow anyone – both friends and strangers. This is helpful in targeting potential customers. A tweet can also contain a link to a video.