Are you looking for information on reputation management online? Well, this is the article for you, because we’re about to talk about why reputation management online is so vitally important to your online business.
An internet business and a brick-and-mortar business have a HUGE number of similarities.
This shouldn’t surprise us. After all, they are both businesses. However, as an online business owner, it’s easy to dismiss some of the “small” facets of a brick and mortar business as inconsequential.
Sometimes you’ll be fine by doing this. Other times, you won’t.
Reputation is an important thing. It can take YEARS to establish a favorable reputation, but it can also take SECONDS to establish an unfavorable one.
Reputation management online is simply the process of replying to, and monitoring what people are saying about you throughout the internet. In conjunction with this, reputation management online is the ongoing process of presenting yourself and your business in a favorable light on the internet.
Because of the massive scale of the internet, your reputation is built on a number of things. It’s built on customer reviews, star ratings, and who appears first in the search engines and directories.
Awareness is also important in reputation management online. Think about it. If nobody knows who you are, how will they have an opinion of you?
Companies take awareness very seriously. Take GEICO or McDonald’s for example. Everybody knows that “15 minutes could save you 15% or more on car insurance,” and everybody knows that every time you walk into McDonald’s, you’re guaranteed a $.99 burger (toxic though it may be). However, these advertisements are part of an ongoing “awareness campaign” to keep that “15% or more” at the front of your head.
Company awareness like this is one of the facets of your business that a reputation manager will take care of. He’ll monitor your reputation, and he’ll manage bad press. Since an excess of bad press will pull your business down, a reputation manager will actively seek out positive feedback to counterbalance this negative press. In extreme cases, reputation management online also involves taking legal action for slander or defamation.
Reputation management online seems to be one of these “little things” that you can toss over your shoulder in favor of “more important matters.” This can be a big mistake, so make sure to stay on top of it! Make sure you are actively maintaining your reputation. It’s a little extra effort that will go a long way.
Please check our Social Media Pricing, Reputation Management Pricing andSocial Media A La Carte Pricing to choose the right social media strategy for your profile or business.