During last November, Pinterest launched their business pages enabling you to use Pinterest commercially. Their revised terms of service allow you to promote your products/services and generate sales leads. You may however be required to convert your personal profile into a business account.
An imaginative way of using your Pinterest brand page is to promote your products using an appropriate theme. The theme could be based on specific colors, appealing designs, eye-catchy materials, ingredients, locations etc that is at once arresting and capable of being categorized.
After you select the most suited theme, create several boards based on that theme. After you successfully set up the boards, start pinning products with clear descriptions onto that board in consonance with your chosen theme.
This is indeed a rewarding way to market your business, as people can easily find products bearing in mind your chosen theme. This method is also highly useful for search engine optimization (SEO – more so, when you mention the keyword in the board title, board description and pin description.
Try to highlight your popular products as psychologically speaking this approach has a powerful impact. Prospects are particularly fond of popular products. When they know that a product is widely bought and everyone else is using it, they want to buy it as well.
It may be worthwhile to create a board with a title and description to tell readers this is where they can find your most popular products. You may also pin some images of your most popular products and add some succinct descriptions as well as the price. Make it a point to regularly update the board.
Needless to say, the fundamental purpose of your Pinterest page is to generate leads. It is essential to put in some high quality content such as ebooks, white papers, reports etc. Make sure it is gated with an opt-in form on a landing page.
Preferably insert a brief description about the content on the landing page. Invite people to visit your website to sign up as that would enhance the traffic to your landing page. Your obvious aim is to build a strong audience before commencing your selling efforts.
Most importantly, remember to pin your products just once because if you do it far too repeatedly you will appear to be overly and distastefully promoting yourself.
Your Turn:
What is your Pinterest marketing for business strategy? We’d love to hear your thoughts.