Despite the thundering success of social media marketing, many business houses still wonder how to run a successful B2B Facebook campaign.
The popular perception is that Facebook is more of a personal communications channel rather than a platform for business promotion. But what one fails to appreciate is the fact that behind every business, there are hosts of consumers. With 900 million active Facebook users, your target customers/prospects will assuredly be on Facebook.
Of course, surveys reveal that B2B marketers are using Facebook much less than B2C marketers. Please remember that regardless of the size and nature of your business, Facebook does complement and further enlarges your B2B social media contacts.
While looking at the number of Likes on your Facebook Page, you must unfailingly analyze the engagement and conversion metrics – if you want your b2B marketing efforts to succeed.
There are several instances of B2B marketers developing real-time, valuable conversations on Facebook that build trust in the B2B marketplace.
Here are few steps you should take for your B2B Facebook success.
- Run a contest or organize a promotional event to enlarge your audience.
- You must share engaging content – content that is relevant to your customers/ prospects.
- Remember to share photos and engrossing videos to drive much higher engagement on your Page and in the newsfeed.
- Learn the art of capturing leads. Use every conceivable opportunity to obtain contact information.
- You must remain consistent with your brand image but instead of being too business-like and blatantly attempting to sell, engage your audience in more personal conversations.
- Amplify your B2B marketing efforts through Facebook ads. Facebook ads offer multiple ways you can research and reach your right target audience.
- Please know that Facebook has in recent times introduced a number of new ad formats that you can take advantage of. Facebook ads need no longer be uncharted waters for B2Bs marketing campaigns.
When it comes to Facebook ads, you can start experimenting with smaller budgets before scaling the campaign. You can venture into spending more once you find that Facebook ads fulfill your set goals.
You must manage all your Facebook advertising activities using Facebook power editor. This will provide a host of targeting options not feasible through the normal interface.