Drive More Shoppers to Your Dealership Through SEO
In the digital automotive shopping journey, over 80% of car buyers now start their research online. If customers can’t easily find your dealership and vehicle listings in those critical first searches, you miss out on connecting with motivated buyers at the exact moment they show purchase intent. Search engine optimization (SEO) is mission-critical fuel to power more connections and car sales.
Our specialized SEO solutions help car dealers rank higher in local search results to turn online browsing into in-person test drives. Read on to learn how optimizing discoverability across key channels helps you sell more vehicles even in competitive, inventory-constrained markets.
Win the Local Map Pack Race
The Local Map Pack displays prominently at the very top of search results for location-based queries like “Toyota dealers Los Angeles”. These coveted spots see almost 95% of search traffic clicks, making page 1 positioning vital to visibility.
Through proven optimization strategies, we help dealerships rank #1 in the Map Pack by:
– Optimizing Google My Business listings with complete, consistent NAP profiles and engaging posts
– Earning and monitoring online ratings, reviews, and sentiment
– Building local links and citations to signals relevancy as a trusted area dealer
Additionally, optimizing website pages targeting specific geographic areas improves rankings for searches across metro regions dealers serve.
Attract More Shoppers Through Organic Traffic
Over half of site visitors coming from organic search convert into leads, demonstrating the selling power of users with commercial intent. To turn casual research into sales visits, we focus on:
– Optimizing site architecture and navigation for search bot crawling
– Researching and targeting high-volume vehicle model and category keywords
– Crafting SEO-friendly pages and blogs around researched topics
– Building authority-indicating backlinks from automotive sites
The right mix of content, keywords, links, meta data, and page speed optimizations attracts 4X more organic visitors on average, leading to exponential lead growth over time.
Stand Out on Auto Marketplace Sites
50% of shoppers turn to third-party listing sites and marketplaces during their online journey. Top platforms like AutoTrader.com and Cars.com are critical channels consumers use to find and compare vehicles.
We help dealers get vehicles seen by more buyers on these sites through:
– Complete, accurate listings distributions to 100+ sites
– Local SEO tactics to rank listings by geography
– Advertising campaign management across marketplaces
Additionally, we can list inventory feeds on leading sites Dealer Inspire and DealerFire to tap into 1M+ monthly site visitors actively browsing vehicles.
The further your inventory reaches across the web, the more visibility and connections with buyers you achieve to shorten sales cycles.
Leverage SEO for Performance Marketing
Many dealers couple SEO with paid advertising for a performance marketing engine that multiplies results. As organic efforts attract more website visitors, campaigns help nurture high-intent traffic into conversions through:
– Retargeting ads driving previous visitors back to purchase
– Search ads focused on commercial phrases
– Competitor conquesting with superior offers
Our dealers generate over 600 leads monthly through integrated SEO and paid search compared to just 75 previously.
Unlock More Revenue Growth Using SEO
In today’s consumer journey, over 50% of car shoppers use search engines across 5+ research sessions before ever contacting a dealer. Make sure your store captures more of those critical information gathering moments.
Our multi-channel SEO solutions position dealerships to catch more customer eyes across the web, stand out from local competitors, and provide the right information shoppers need – when they need it most.
Drive more leads and sales through proven organic and paid search strategies. Let’s discuss how our historical 20% YoY growth results for dealers can unlock more revenue potential for your business.