Simple Tips to Improve Landing Page Conversions

In order to improve landing page conversions, you will really need to grasp the full concept of what it is you are trying to accomplish. When people come to your landing page, you want them to do one thing, take action. So many landing pages are confusing. They provide too many choices for people to make, and ultimately – they simply choose to do nothing. Here you will discover some simple tips to improve landing page conversions.

• Where is the value?

As a business owner, you will have to know where your value is. Most businesses fail at this because they have no value or they don’t exactly know where the value is in the products or services they are trying to provide. It’s important to figure out what it is you provide that can be valuable to your visitors and maximize on this.

• Qualitative vs. Quantitative Statements.

When creating a landing page statement, are you using qualitative statements (Trying to create emotional interest without facts) or are you using quantitative statements (Providing factual statements backed up with solutions) on your landing pages. For example, a writing services landing page with a qualitative statement, “We write the articles you need” vs. a quantitative statement, “We write explosive unique original content… 100,000+ articles written… Satisfaction guaranteed.” Which one would interest you?

• Eliminate visitor anxiety.

Raising conversions work extremely well when visitor anxiety has been overcome. People are human beings and we all have some form of anxiety especially when it comes to new products and services. When creating your landing page, try to provide solutions for reasons a person may try to avoid your offer.

• Short and sweet privacy policy.

Privacy policies are a must and many people rely on your landing page to have one. Most landing pages without a privacy policy will end up losing potential conversions because of it. With a privacy policy, you are telling your visitor that you provide a safe product or service. Your privacy policy should come before any signup form.

Keep it all very simple. Many marketers simply make it too difficult for landing pages to convert. It’s important to not confuse your visitors with multiple offers, provide value in the beginning, use quantitative statements, alleviate all anxiety, provide a privacy policy that allows them to feel safe, and try not to make things difficult. Using these methods will ensure you will improve your landing page conversions.