A whole world of knowledge is currently accessible on the web at the mere click of a mouse or a swipe on the smartphone. The Internet has also become an easy place to post all types of information including untruths.
Thus, the internet has created a whole of reputation problems for business houses, job seekers, marketers, self-employed professionals, politicians, public figures, celebrities, etc.
Content posted on the internet spread rapidly across the globe and seen by all. Some outdated content about yesteryears including photos and text can be used to embarrass or cause harm to you.
It is a perpetual threat in the cyber world against mischief-mongers. And online reputation management has assumed tremendous importance of combating such elements.
Online reputation management is critical for brands, established businesses and start-ups, and well-known individuals. Unless continuously monitored, misleading information may crop up anytime and lead to negative comments online.
However, there are several ways and ample tools available to monitor your reputation online. An easy and straightforward way to keep track of the mentions of your company and brand is to use Google Alerts.
Google Alerts delivers any recent information (about the terms you select) from the web straight to your inbox. This information allows you to monitor and preserve your image among your consumers. You can keep track of how the online community perceives your business. You can also control any burgeoning issues that may affect your reputation in the future.
If you stumble across negative results, you can then take immediate remedial steps to improve your reputation or arrest a flagging reputation.
Another way to watch your name on-line is to use Trackur, a social observance tool, to trace your keyword or phrase. Trackur helps track your keyword, whenever and where it’s talked concerning. You’ll be able to follow the trends and build applicable responses as and once required.
If there is anything negative, then you’ll have to take the necessary steps to clean up your online reputation. In case of positive responses, you can highlight them to boost your brand/company image.
Social Mentions is another useful tool that can be used to monitor and track the conversations about your brand or business. This tool can perform real-time searches of social media platforms, blogs, forums, images, videos, and websites.