The growth of social media tools has been reported on many occasions to be built on the desire coming of our clients and customers to change the way we do business today. We have always been social customers and now with all of the tools, networks and platforms we can make our voices heard. Communities can be created around a product or service, look at the community Oprah has built!
If you are hesitant to jump into all this “social media hype” perhaps thinking about it from the perspective of benefits for your customers or clients may “sway you over”.
Here are 5 benefits your customers and clients will receive when you use social media and believe me this is not an exhaustive list…
- Customers can recommend your product or service to anyone they want. In cases where you offer affiliate commissions they will benefit by being seen as a knowledgeable person about the product and with cash in their pocket.
- With all of the different platforms your customers can get fast access to answers to their questions. In many cases this does not actually have to come from you personally. A tweet or post in a forum can come from you, but it can also come from other customers and clients too. That word of mouth advertising is excellent for your business.
- Customers can influence other people to become customers, share stories together about the benefits (and yes sometimes problems) of your product or service. We all love to be seen as the go to person for something. It is not uncommon to hear people talking with passion about a product or service. Stop and think about how many times someone has passionately shared about a movie they have just seen. They tell you “You Must Go & See This One!”. People love to give and your product or service can be one way for people to give to others.
- Social media marketing enables customers and clients to quickly give you feedback. When you consistently monitor your name and product names you will know when people are talking about them ad be able to respond. You will learn ideas for new products and services and be able to identify and solve problems quickly.
- Social media marketing will enable your customers and clients to build a stronger relationship with you. It builds brand loyalty and lifetime customers. You can share as much or as little as you are comfortable with, people want to get to know the face behind the brand.
Please check our Social Media Pricing, Reputation Management Pricing andSocial Media A La Carte Pricing to choose the right social media strategy for your profile or business.