Social Media Marketing Process

Defining The Social Media Marketing Process:

1. Formulate a mission for your information service (where do we want to be?)
2. Review current position (where are we now?), and identify opportunities.
3. Formulate marketing objectives
4. Undertake market research
5. Modify marketing objectives
6. Formulate marketing strategies (how do we get there?), balancing various components of the marketing mix
7. Implement marketing strategies.
8. Monitor success (how do we find out whether we got there?)
9. Review strategies – and objectives and mission if necessary (starting again from the top)