Social media is gaining in popularity with each passing day and more and more business enterprises – regardless of their nature and size – are integrating social media marketing into their overall marketing strategies. Given this scenario, it is rather naïve to ask the question – Does social media marketing services still matter?
Social media is a fabulous way to drive repeat business and to attract new customers and if you are wondering if social media marketing is right for your business, the verdict is a resounding ‘Yes’
According to survey reports, 71% of small and midsize businesses have already started using social media marketing and 62% of those not using it expect to start marketing through social media within the next 12 months.
Social media marketing is the traditional ‘word of mouth marketing’ that is made easier and more refined and powered by technology. Social Media has dramatically altered the way people connect, discover, and share information.
Social media may be defined as the technology that connects people—whether it is to share information or just to chat.
Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen and thus the right forums to subtly promote your products.
Social media marketing is the way to use social media to build relationships, drive repeat business and attract new clients through friends sharing with friends.
Reports reveal that 75% of people are likely to share content they like online with friends and 49% do this at least weekly. It is however important that you set goals and understand what you want to achieve from your social media marketing efforts. Plan your work and work your plan – is the secret success formula of social media marketing.
Spread the word that you are present in social media. Show customers and prospects who you are and what you can do for them. It is an amazing way to create brand awareness.
Give customers offers that are so tempting that they will share them with their friends. Your promotions can immediately go viral! Make it a point to listen and respond to what your customers are saying about you.
Social media is all about engagement – ask thought-provoking questions and initiate conversations. Build deeper relationships so customers will get to know, like, and trust your brand more.