Social Media Strategy for Small Business: SMO Services

Yes, your company needs a strategy for inbound marketing, and your use of social media should be at the center of it. So where do you begin? Keep it simple at the start. Here are the 5 essential tools to give you a solid foundation. And the good news – they’re all free.

1) Twitter
Their staff has doubled in the last 6 months. I don’t think they’re going anywhere any time soon.

2) LinkedIn
From making connections, to taking part in Forums or taking advantage of the Answers section, LinkedIn is chock-full of valuable resources. The potential of this site is huge and growing for a B2B marketer.

3) Blogs
Where you publish your content. Google loves them, so people will find them (and by default, you).

4) YouTube
Everybody’s talking about video. That’s because there is no better way right now to get eyeballs on your stuff. No need to go for the Hollywood production value – the DIY ethic of YouTube has dropped our collective standards to the homegrown variety. A good quality consumer model video camera and a couple of willing spokespeople around the office will do.

5) TweetDeck
Managing all of these tools can be a headache. TweetDeck will put feeds from Twitter, LinkedIn, Facebook, etc. in one easy to manage and attractive interface.

By starting with these tools, you’ll have a powerful infrastructure for publishing content and managing the entire process. Beyond that, you’ll want to implement some reporting tools to help you maximize your investment in time and resources. The excellent tool Website Grader, available for free at website.grader.com, is a great resource for helping you understand the marketing effectiveness of your web site and what improvements you need to make.

With all of these resources (along with some compelling content, of course!) you’ll be well on your way to start creating buzz about your company’s product or service. Most important of all, you can begin to create inroads so that customers can find you in the age of Google!

Please check our Social Media Pricing, Reputation Management Pricing andSocial Media A La Carte Pricing to choose the right social media strategy for your profile or business.