There was a time when corporations failed to recognize the importance of social media in marketing and routinely punished employees from posting comments on Facebook and other social media during office hours.
The scenario is completely changed since then and business organizations now either use social media for marketing or planning to do so. Clearly, social media are reigning supreme, and you can instantly post an industry article, best practices inquiry or company video. You can establish several benefits to employees and customers through the regular use of social media.
Social media drives collaboration as employees initiate and share useful information with vendors, customers and, of course with one another. Social media are proving to be a fabulous resource for HR as nearly all recruitments are made using some form of social media – particularly LinkedIn.
Survey reports suggest that three-quarters of business organizations have successfully hired eligible candidates through social media. This apart, you can respond to consumer complaints, praises and general observations in real-time, as the online conversation is breaking down the walls that once existed between an organization and the general public.
Experts expatiate at length upon how social media is profoundly changing the very essence of corporate culture and business strategies. You can immense benefit from clients’ feedback and their valuable opinions. Social media has become a great tool for collecting and sharing information.
Companies that considered social media as a time suck or a gossip center have changed their views and using social media in a variety of ways to generate sales leads.
Social media allows companies and their clients to communicate directly and frequently, forming robust relationships and even allowing them to collaborate on projects.
Social media are no longer optional for businesses that want to grow. Professionals predict that companies that do not get on the social media bandwagon soon will not survive. This is not an exaggeration to say social media is transforming every aspect of business – principally customer relationship and marketing.
It is time you took social mead seriously and update your social media posting as frequently as possible – several times a month. Make customers an integral part of all your social media conversations.
It is only recently–with Web 2.0 and its more guarded companion Enterprise 2.0–that peoples’ vision of the web as a social, collaborative medium is taking shape.Surprisingly, some of the largest businesses in the world have been quick to adopt social media.