Understanding social networking management and social media ROI cycle is vital for any business enterprise online, in the highly competitive business market, today. Social media management, the main ingredient of the social media ROI cycle deals with managing the online engagements, conversations and marketing campaigns to consolidate on the leads in social media like Facebook, Twitter or LinkedIn.
It is possible to implement strategies effectively through Social media management and social media ROI cycle helps you to determine or measure the results of the campaigns and check if they fulfill the objectives you wished to realize, through your social media participation.
Social media ROI cycle indicates three distinct stages namely setting up, managing and optimizing a social media campaign. In the first part, companies concentrate on signing up with Facebook, YouTube, Twitter or LinkedIn and SlideShare, Flickr or blogs. These efforts intend to increase their social media presence.
The management stage deals with the engagement of the customers or people in the companies’ network through various methods and calculating the quantitative data like viral traffic, Facebook ‘likes’ or inbound links. The responses and feedback of the followers are also accounted. At this stage, the social media marketing strategies are modified, if they do not achieve the objective to fulfill which, they were implemented.
Quantitative data is recorded at the second stage namely, social networking management and social media ROI cycle’s third and final stage is reached thereafter, which is all about optimization of the campaigns, calculation of the click through rates, analysis of the conversion rates and consequently, the revenue growth.