The Social Media Marketer’s Toolkit: Must-Have Apps to Streamline Success
Managing a winning social media strategy requires the right tools. For savvy marketers looking to work smarter, integrating the latest apps and software can maximize productivity and results.
This guide will explore the top social media tools and platforms available, with actionable tips for integration. Follow these best practices to amplify your efforts and growth across social channels.
Listen and Curate with Feedly
Content curation ensures you consistently discover and share relevant industry news and articles. Feedly is a powerful RSS feed reader that lets you:
– Follow leading websites, blogs and news sources
– Review, save and organize trending articles
– Curate content collections to share on social media and newsletters
For example, a social media manager uses Feedly to curate weekly industry roundups to share on LinkedIn. This establishes them as a thought leader.
Manage and Schedule Social Content
Creating a content calendar and scheduling posts in advance is a best practice. Tools like Hootsuite, Sprout Social and Sendible enable you to:
– Upload content and schedule future posting times
– Collaborate with team members on content planning
– Manage approval workflows for published content
– Analyze performance of scheduled posts and refine approaches
Having a streamlined process for managing content publishing across channels is invaluable.
Create Compelling Visual Content
Engaging imagery and video content improves social media performance. Access extensive media libraries with tools like Canva, Venngage and Photoslurp. Use eye-catching templates, graphics, animations and more to create branded visual assets optimized for each platform’s specifications.
For example, Starbuck’s Instagram success can be partially attributed to aesthetically pleasing imagery aligned with their brand identity. Make visually appealing content central to your social strategy.
Monitor Brand Mentions and Analytics
Listening to online conversations and measuring performance provides invaluable intelligence to optimize your approach.
Tools like Mention and Keyhole track brand mentions across social platforms and analyze metrics. Features like sentiment analysis, competitor monitoring and customizable analytics enable data-driven decisions.
Integrate email marketing and CRM tools like Mailchimp and HubSpot to track social media’s impact on lead generation and ROI.
Collaborate Across Teams
A centralized social media management platform improves workflow and cross-team coordination.
Sprinklr and Sprout Social allow collaboration on content calendars, workflows and publishing. Teams can be assigned specific channels or duties while ensuring alignment under one tool. Integration with business analytics and support ticketing systems is also critical.
With this strategic toolkit, you can work smarter and maximize results across channels. Remember to continually test and analyze new tools available while sticking to foundational best practices – quality content, authentic engagement and genuine value creation. Ready to amplify your social media game? Let’s connect online!