Beyond conventional advertising and marketing channels, public relations remains an essential yet often overlooked discipline for consistently fueling brand awareness, affinity and customer acquisitions through favorable media exposures and third-party endorsement alignment. By strategically positioning executives as industry thought leaders contributing insights to publications, initiating newsworthy announcements, collaborating with influencers, and sponsorship activations, companies earn… Continue reading The Power of Public Relations: Strategies to Enhance Your Company’s Reputation