Return of Investment is the measure that identifies the financial benefits acquired when compared to the total costs that are incurred. The importance of ROI for social and PPC campaigns is: Measures the efficiency of your investment By calculating it, you can know about the means to drive more customer to your business It helps… Continue reading The importance of ROI (Return of Investment) for social and PPC campaigns
Tag: Reputation Management Pricing
The importance of Google’s ‘New’ social +1 button for search results
Google has launched its +1 button which is not very complicated, and it has huge impact on its search results. This button is basically launched to give importance to the websites that offer value. The importance of +1 button is: Provides your approval stamp on the website Defines the validation and popularity of your content… Continue reading The importance of Google’s ‘New’ social +1 button for search results
The Synergy between Search and Social Marketing
Search and social marketing are the advertising campaigns, and businesses are spending huge money on them. The synergy between search and social marketing goes like this: Search engine marketing helps you get targeted traffic, with the right strategies Social media networking helps you in developing networks When mutually pursued, these campaigns yield faster and effective… Continue reading The Synergy between Search and Social Marketing
The 3 Pillars of Digital Marketing
Any company’s success depends on how good their marketing strategy is. Digital marketing helps in growing a huge customer base which in turn maximizes your profits. The 3 pillars of digital marketing are Search Engines – this is where the user looks for information Social Media – social interaction with scalable and highly accessible communication… Continue reading The 3 Pillars of Digital Marketing
Why Search, Social Media and Content are Vital for Your Company’s Success
Companies that have same ineffective and old websites for years are now realizing the importance of search, social media and content for their success. Here is why: Search, social media and content are the pillars of online marketing They are directly responsible for building strong customer networks They help you retain existing customers, and get… Continue reading Why Search, Social Media and Content are Vital for Your Company’s Success
3 Tips for Increasing Your Website Credibility
Prospective customers usually tend judge your business ethics by looking at your website. Thus, website credibility is really important for making them want to do business with your company. You can increase your website reliability by: Having a professional website designed with trust conveying logos Having a About Us page and personal contact information of… Continue reading 3 Tips for Increasing Your Website Credibility
3 Easy Quality Indicators for Improving Your Site’s Trust
Your domain needs to establish trust for success, and there are many ways to do just that. It is quite maximize the profits by enhancing the trust factor. Here are 3 easy quality indicators, which could improve your site’s confidence: Maintain the privacy policy Having contact page which contains phone number and physical address Ensure… Continue reading 3 Easy Quality Indicators for Improving Your Site’s Trust
The Link Building Cycle
It is quite important to update the link building techniques on a regular basis. Understand and simplify the link value approach. Here are a few tips to modify the link building cycle: Choose a potential link requesting site Select site from the list Check, if it has legit backlinks
Link Quality Indicators
Understanding the link’s worth is critical for SEO campaigns, as it is quite difficult to improve value proposition without knowing what it is. Few of the link quality indicators are: The industry significance, keyword or the theme that relates to SERP value Volume of inbound, outbound, and one way links Age and Placement of links… Continue reading Link Quality Indicators
3 Tips for Training a Link Developer
Backlinks play huge role in pushing your website rankings with the search engines. Hence, link development is crucial, and training tips for a link developer are: Encouraging creativeness – thinking innovatively for link-building Conducting brainstorming sessions – evolves new ideas and contributes to the results better There is no shortcut for success, and you will… Continue reading 3 Tips for Training a Link Developer