The Synergy between Search and Social Marketing

Search and social marketing are the advertising campaigns, and businesses are spending huge money on them. The synergy between search and social marketing goes like this: Search engine marketing helps you get targeted traffic, with the right strategies Social media networking helps you in developing networks When mutually pursued, these campaigns yield faster and effective… Continue reading The Synergy between Search and Social Marketing

The 3 Pillars of Digital Marketing

Any company’s success depends on how good their marketing strategy is. Digital marketing helps in growing a huge customer base which in turn maximizes your profits. The 3 pillars of digital marketing are Search Engines – this is where the user looks for information Social Media – social interaction with scalable and highly accessible communication… Continue reading The 3 Pillars of Digital Marketing

Why Search, Social Media and Content are Vital for Your Company’s Success

Companies that have same ineffective and old websites for years are now realizing the importance of search, social media and content for their success. Here is why: Search, social media and content are the pillars of online marketing They are directly responsible for building strong customer networks They help you retain existing customers, and get… Continue reading Why Search, Social Media and Content are Vital for Your Company’s Success

3 Tips for Increasing Your Website Credibility

Prospective customers usually tend judge your business ethics by looking at your website. Thus, website credibility is really important for making them want to do business with your company. You can increase your website reliability by: Having a professional website designed with trust conveying logos Having a About Us page and personal contact information of… Continue reading 3 Tips for Increasing Your Website Credibility

3 Easy Quality Indicators for Improving Your Site’s Trust

Your domain needs to establish trust for success, and there are many ways to do just that. It is quite maximize the profits by enhancing the trust factor. Here are 3 easy quality indicators, which could improve your site’s confidence: Maintain the privacy policy Having contact page which contains phone number and physical address Ensure… Continue reading 3 Easy Quality Indicators for Improving Your Site’s Trust

The Link Building Cycle

It is quite important to update the link building techniques on a regular basis. Understand and simplify the link value approach. Here are a few tips to modify the link building cycle: Choose a potential link requesting site Select site from the list Check, if it has legit backlinks

Link Quality Indicators

Understanding the link’s worth is critical for SEO campaigns, as it is quite difficult to improve value proposition without knowing what it is. Few of the link quality indicators are: The industry significance, keyword or the theme that relates to SERP value Volume of inbound, outbound, and one way links Age and Placement of links… Continue reading Link Quality Indicators

3 Tips for Training a Link Developer

Backlinks play huge role in pushing your website rankings with the search engines. Hence, link development is crucial, and training tips for a link developer are: Encouraging creativeness – thinking innovatively for link-building Conducting brainstorming sessions – evolves new ideas and contributes to the results  better There is no shortcut for success, and you will… Continue reading 3 Tips for Training a Link Developer

Search Engine Penalty, Banning, Filter, and Re-inclusion Tips

Any business website that does not stay indexed with the search engines can be considered as useless. Penalty or Filter fixes are basically the decline in search engine rankings. Filters could be fixed in short time, but penalties take a long time to recover. Few terms related to Search Engine Optimization when it goes blank… Continue reading Search Engine Penalty, Banning, Filter, and Re-inclusion Tips

Competitive Webmaster’s Guide to SERPS

SERPS refers to Search Engine Results Pages. Whenever you search for something on a search engine, the set of URLs and results are termed as the SERPS.  Some ideas to increase SERPS for your website would include: Link-building should be extensive Identify the hot keywords for your business contents, and by analyzing the competition from… Continue reading Competitive Webmaster’s Guide to SERPS