Over the past few years, social media marketing have been a hot shot in the field of real estate businesses. Many real estate marketers have started embracing social media as a powerful yet low cost tool to help them with their sales and marketing and most have enjoyed its benefits.
Many have claimed of having more sales and getting lots of potential income while making use of social media. But not all who followed the herd have experienced the same outcomes and have failed with social media. It is so evident that most of those who fail have not really understood how social media marketing works.
Here are the 3 rules of real estate social media which many have overlooked:
Don’t Over Advertise
Social Media is more about building relationships with people. Many real estate marketers tend to talk too much about their listings and advertising to the point that they end up shouting on they social networks everyday and no one is listening. It is recommended to post listing at least once or twice a day per social media site. Avoid using words which are focused on selling. People will never be interested with that. When posting your listings, make sure to include some useful content related to it and make it compelling. Provide solutions to people by helping them with their problems related to your business.
Observe Two Way Communication
Another mistake that real estate marketers tend to make is not responding to comments or questions raised in their social networks. Social Media is a dynamic place where people connect and communicate. Provide the information that people may need – featuring your products through uploading photos on your social profiles. Place a detailed description on your photos, info box and other posts. If people would leave a question or comment regardless if it is negative or positive, respond quickly and politely.
Be Active In Social Media
You cannot instantly get results overnight. It takes time, effort and commitment to be able to succeed in real estate social media marketing. Take time to explore other social networks. That is the best way to generate leads or potential customers. Take time to update your social profiles and respond to questions and comments. Take time to formulate strategies that would prompt action to keep your target audience interested – like having an event or a social media campaign which requires people’s participation.
If you want to succeed in your real estate social media marketing efforts then you should remember these 3 rules, take action and rinse and repeat.