TikTok Demographics 2025: Age, Gender, Insights

Chart showing TikTok demographics by age and gender in 2025, highlighting the largest user groups as young adults aged 18-34.TikTok Demographics: The Simple Guide for 2025

What Are TikTok Demographics?

TikTok demographics show who uses TikTok. This means their age, gender, and where they live. Why does this matter? If you want to reach the right people, you must know who is on TikTok.

Why Should You Care About TikTok Demographics?

Do you want your videos to go viral? Or do you want to sell more products? Knowing TikTok’s audience helps you make better content and ads. For example, if most users are young, your message should match their style. If you want to reach moms, you need to know if they are on TikTok.

Who Uses TikTok in 2025?

Age Breakdown

TikTok is famous with young people. But it is not just for teens anymore. Here’s what you need to know:

  • Over half of TikTok users are under .
  • The biggest age group is 18 to 24 years old. They make up about 33% of users worldwide.
  • The next largest group is 25 to 34 years old, with about 36%.
  • Users aged 35 to 44 make up about 17%.
  • People 45 and older are joining, but they are still a smaller group (less than 15% each).

Example:
Imagine you sell headphones for students. TikTok is perfect because most users are in college or just starting work.

Gender Breakdown

TikTok’s gender split is almost even, but it can change by country:

  • Globally, about 53% of users are female, and 47% are male.
  • In some places, like Indonesia, there are more female users.
  • The biggest single group is women aged 18 to 24.

Case Study:
A beauty brand wanted to reach young women. They used TikTok and saw a big jump in sales because most users were female and young.

Where Are TikTok Users From?

TikTok is everywhere! The top countries are:

  • United States: 150 million users
  • Indonesia: 126 million users
  • Brazil: 98 million users
  • Russia, Mexico, and others also have millions of users.

Tip:
If you want to go global, TikTok is a great place to start.

How Do People Use TikTok?

  • Most people use TikTok on their phones.
  • The average user spends about 9 minutes per visit and looks at 5 pages.
  • 70% of TikTok traffic is direct, not from search engines.
  • Gen Z (people born after 1997) use TikTok more than Instagram now.

Did You Know?
40% of young people use TikTok to search for things instead of Google.

What Do TikTok Demographics Mean for You?

For Marketers

  • If you want to reach Gen Z or young millennials, TikTok is the best place.
  • Use trends, hashtags, and challenges to get noticed.
  • Brands that join TikTok communities (like #BookTok or #SportsOnTikTok) get more love from users.

For Creators

  • Make content for your main audience. If most of your viewers are 18-24, use their language and style.
  • Use TikTok’s Audience Insights tool to learn more about your followers.

For Businesses

  • TikTok ads can target by age, gender, and interests.
  • If you sell products for young adults, TikTok can boost your sales fast.

Example:
A fitness brand used TikTok challenges and worked with fitness influencers. Their sales and followers grew quickly because they reached the right people.

How to Use TikTok Demographics for Success

1. Know Your Audience

  • Use TikTok’s Audience Insights to see who watches your videos.
  • Check which age and gender groups like your posts.

2. Make Content They Love

  • Use popular music, trends, and hashtags.
  • Keep videos short and fun. Start with a strong hook.

3. Join the Right Community

  • Find your niche. Are you into books, sports, or beauty? Join those groups with hashtags.
  • Brands that join special interest groups get more engagement.

4. Test and Learn

  • Try different types of content. See what works best with your audience.
  • Use TikTok’s analytics to track your success.

TikTok Demographics by the Numbers (2025)

Age Group % of Users (Global) Main Gender
18-24 33% Female
25-34 36% Male
35-44 17% Mixed
45-54 8% Mixed
55+ 6% Mixed

Note: Numbers are rounded and may vary by country and source.

Common Questions About TikTok Demographics

Is TikTok Only for Teens?

No. While TikTok started with teens, now most users are young adults (18-34).

Are There Older Users on TikTok?

Yes, but they are a smaller group. More people over 35 are joining every year

Is TikTok More Popular With Men or Women?

It is almost even, but some countries have more women.

Can I Target My Ads by Age and Gender?

Yes. TikTok’s ad tools let you pick who sees your ads.

Final Thoughts: Why TikTok Demographics Matter

TikTok is not just a trend. It is a huge platform with a young, global audience. If you want to reach Gen Z, young adults, or even older groups, TikTok is the place to be. The key is to know who you are talking to and make content they love. Are you ready to connect with the world’s most active social media users?

Contact us to learn how we can help you reach your TikTok audience and grow your brand!